It's always good to be on top of these things, so we're publishing this post to let you know - in case you missed it - that Facebook is (once again) changing how businesses can use images.
The change affects 2 areas that we'll quickly cover;
- cover images
- images used in Status Updates
From Facebook's guidelines:
All covers are public. This means that anyone who visits your Page will be able to see your cover. Covers can't be deceptive, misleading, or infringe on anyone else's copyright. You may not encourage people to upload your cover to their personal timelines.
Covers may not include:
i. images with more than 20% text;
ii. price or purchase information, such as "40% off" or "Download it on socialmusic.com";
iii. contact information such as a website address, email, mailing address, or information that should go in your Page's "About" section;
iv. references to Facebook features or actions, such as "Like" or "Share" or an arrow pointing from the cover photo to any of these features; or
v. calls to action, such as "Get it now" or "Tell your friends."
Images Used in Status Updates
Starting from January 15th 2013, all images from page post ads that are eligible for News Feed will be reviewed for text overlay. The company is developing a grid-based text overlay detection tool to identify non-compliant images. A version of this tool will be available within Power Editor to help advertisers know in advance whether their images will be approved. Advertisers should keep in mind that text within logos will also count toward the 20 % limit. [Source]
If your image has more than 20% text then you can't pay to promote the image.
So, what does this mean for you and your Facebook Page?
Simply, don't rely on the cover image to generate community or interaction. Content, as always, is king, so make sure your Page's Status Updates are compelling, engaging and relevant.
And if you're going to promote a Status Update, and it's based around an image (as it should be), be aware of the 20% rule.