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Scottish Enterprise & Social Media

Postable has been tasked with delivering a series of practical, hands-on workshops for the travel and tourism industry.

The events are presented by Scottish Enterprise, in association with Glasgow Chamber of Commerce.

Spaces are limited, so if you feel you'd benefit book soon. Full details below:

Practical Social Media Workshop – Twitter for Beginners

Price: £10 (incl. VAT) per attendee

Venue: Glasgow Chamber of Commerce, 30 George Square, Glasgow

Date: Tuesday 12th February 2013, 9.30-12.30pm

Over 10 million people in the UK use Twitter. 8 million of them do so on their phone or mobile device.

Did you know they're talking about your business on Twitter?

If not, it's time to sit up and pay attention to one of the fastest-moving and exciting social networks on the planet.

Who should attend this workshop?

This workshop is specifically tailored to "social media novices". It's ideal for anyone considering using Twitter but wants to, first of all, understand the language, the "social patterns", and needs some guidance on formulating a rudimentary strategy to use social networking as a marketing and/or communication tool.

Is Twitter right for your business? This session will help answer that question.

This course will provide assistance on signing-up for Twitter account, for those who wish to.

Practical Social Media Workshop – Facebook for Beginners

Price: £10 (incl. VAT) per attendee

Venue: Glasgow Chamber of Commerce, 30 George Square, Glasgow

Date: Tuesday 12th February, 1.30-4.30pm

1 billion people can't be wrong, can they?

With more users than any other social network, Facebook can't be ignored. Being able to interact and engage with your customers via the Facebook website is a huge lure to businesses, but a strategy for making sure you're using Facebook properly is key.

Who should attend this workshop?

This workshop is specifically tailored to "social media novices". It's ideal for anyone considering using Facebook but wants to, first of all, understand the language, the "social patterns", and needs some guidance on formulating a rudimentary strategy to use social networking as a marketing and/or communication tool.

Is Facebook right for your business? This session will help answer that question.

This course will provide assistance creating a Facebook Page, for those who wish to.

Practical Social Media Workshop – Learning to Listen and Earn Using Twitter

Price: £10 (incl. VAT) per attendee

Venue: Glasgow Chamber of Commerce, 30 George Square, Glasgow

Date: Thursday 14th February 2013, 9.30-12.30pm

Over 10 million people in the UK use Twitter. 8 million of them do so on their phone or mobile device.

Did you know they're talking about your business on Twitter?

If not, it's time to sit up and pay attention to one of the fastest-moving and exciting social networks on the planet.

Who should attend this workshop?

This workshop is specifically tailored to tourism businesses already using Twitter.

We will examine whether our expectations for social sites are being met and will spend time defining why we're using Twitter and whether our expectations are realistic.

We'll examine the principles of the social media "outpost" and "listening post".

We'll step away from Twitter to clearly define our core messages and our core target audience. Our focus will be on strategy, strategy, strategy, both on the idea of "outposts" and "listening posts".

Finally we'll get acquainted with some tools available to help us measure how well our social media strategy is performing and tools that could revolutionise and revitalise our social media campaign, and ultimately generate business leads.

Practical Social Media Workshop – Facebook and the Big Idea

Price: £10 (incl. VAT) per attendee

Venue: Glasgow Chamber of Commerce, 30 George Square, Glasgow

Date: Thursday 14th February, 1.30-4.30pm

1 billion people can't be wrong, can they?

With more users than any other social network, Facebook can't be ignored. Being able to interact and engage with your customers via the Facebook website is a huge lure to businesses, but a strategy for making sure you're using Facebook properly is key.

Who should attend this workshop?

This workshop is specifically tailored to tourism businesses already using Facebook.

Not all Facebook pages are created equal, so understanding where our Facebook page sits amidst our existing marketing and communication strategy is important.

During this workshops we'll examine the principles of the social media "outpost" and "listening post" and exactly what the Big Idea about Facebook is.

We'll step away from Facebook to clearly define our core messages and our core target audience. Our focus will be on strategy, strategy, strategy, both on the idea of "outposts" and "listening posts".

We’ll also learn how to schedule status updates, maximise the impact of our message using images, monitor how well our campaign is performing, and examine some tools available to help make this work seamlessly.

Practical Social Media Workshop – Foursquare & Trip Advisor

Price: £10 (incl. VAT) per attendee

Venue: Glasgow Chamber of Commerce, 30 George Square, Glasgow

Date: Tuesday 19th February, 9.30-12.30pm

No one will ever deny the power of word-of-mouth. Social media, however, has magnified the voices of our customers to an unprecedented level and we need to have a strategy in place to engage with these voices, even the negative ones.

Foursquare is a mobile app that is installed on mobile devices, like iPhones, allowing users to let their friends know where they are and what they're up to. Over 20 million people use this app and via it have "checked in" over 2 billion times.

Does your business have a presence on Foursquare? What's your strategy to respond to "check ins" at your business premises?

Everyone knows about Trip Advisor, both the good and the bad, but also the ugly.

How does our brand look on Trip Advisor; good, bad or ugly?

This workshop looks at both of these location-centric social media platforms and will help us understand how best to interact with our customers and their friends.

• What leverage can I draw from Foursquare for my business? Learn who's visiting your business, what they're saying to their friends and how to reward them.

• What does our relationship look like? Learn how to raise the profile of your business, analyse your customers and shape your relationship with them using Foursquare and Trip Advisor.

• Is it all about control? We have little control over what is said about our business on Trip Adviser, so we need a strategy to know how to respond to good, bad and ugly feedback.

• Do you need a strategy? Who's going to monitor these social media soap boxes and what freedom will they have to interact? A strategy should be in place to inform your team.

To book your place at these workshops please contact:

Elaine Rodger at Glasgow Chamber of Commerce elaine.rodger@glasgowchamberofcommerce.com 0141 204 8332