This week I was invited to travel down to Portavadie to deliver a series of 1-2-1 surgeries, along with a presentation, to tourism businesses from the surrounding area.
The weather was shocking for the drive, turning left at Tarbet and heading down to Argyll's secret coast, but I was blown away - not just by the wind - by the facilities on offer at the opulent Portavadie Marina and Spa. Check it out here.
My "workstation" for the first afternoon had a great view out onto the marina itself, and I was being hosted that night in one of the lodges, which afforded me access to the spa and swimming pools, including the outdoor infinity pool. Heated to a wonderful 34º and with views (on a slightly clearer day) out over to Tarbet and beyond, it was a fantastic experience to sit in the warmth while the cold blew around me.
Dealing With Slow Internet
One thing that was striking in addition to the scenery was the struggle that tourism businesses have to engage with the digital world due to the lack of efficient internet connectivity. One business, Carry Farm, explained that they rely on a satellite connection and their data allowance had been gobbled up by guests for the next few weeks.
However, this lack of fast internet access hadn't stopped Carry Farm, posting a blog post that, thanks to their Facebook Page, was in danger of going viral! Check it out here. I was glad to offer some tips and suggestions to make the blog post a little sharper and with a clearer call to action.
Support for Digital Tourism Success
All of the businesses I assisted over the two days were passionate about having the best possible presence online, and I was glad to be able to help with providing some training on using apps to quickly and efficiently create great content for use online.