Content Creation for Bosch

After their trip north to visit Knockdhu distillery and capture content for the anCnoc single malt whisky brand, the Postable team headed south to spend some time with Bosch.

The Bosch Professional Power Tool UK team launched the company's first 4Ah lithium-ion battery on Friday, and Postable was there to help create content for use in the social marketing campaign.

Part of our role was to liaise with a local builder who was willing to use a Bosch professional combi-drill with the new battery pack. We shot video of him using the tool and recorded his expectations of what a 4Ah battery will do for his productivity.

This content was edited by us back at Bosch HQ in Denham and was launched on the official Bosch YouTube channel before we headed to Heathrow and our flight back to Glasgow. We even managed to squeeze in the creation of a Facebook photo contest while we were at it.

Our content creation plan is to turn things around as quickly as possible. We managed to do this for Bosch last Friday; shot the video content in the morning, Bosch had it on YouTube by 3pm.