Ticking boxes with your digital marketing campaign won’t cut it. It never has. It never will. You have to be prepared to go the extra mile to show that your products, service, etc gel with the lifestyle of your target market.
You have to show that you get them. You understand them. And your digital marketing should communicate this to them. This is called rapport.
How to build rapport with your target market
In the short video below I’ll explain one easy way to do this using Facebook.
If you’ve used this tactic of joining Facebook Groups where your target market are likely to be hanging out, let me know in the comments how it worked for you.
My experience? For around a decade I created and ran the digital marketing strategy for a company that sells professional power tools. No one in the company actually used these products. So, in order for me to understand the market, my Facebook timeline was full of posts from Facebook Groups related to electricians, plumbers, bricklayers and joiners.
Using the knowledge I gleaned from these posts I was able to build rapport with the target market, and demonstrate that rapport through the digital content I created. The result? Better sales!
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