Instagram Business Account - Why and How to Make the Switch

If you’re using Instagram to promote your business, you need to switch over to a business account. Watch me explain how to do it and the immediate benefits your business will enjoy in the video below. I’ll even show you how to tag products in your posts and in your Instagram Stories.

Instagram Business Accounts Give You Access to Data!

It’s really easy to do this, and it helps if you already have a Facebook Page for your business, so I’ll assume you do. Just follow the prompts that Instagram gives you when you tap “switch to business account”, and input the info that it requires, such as your business location, email address and phone number.

Once this has been added, your Instagram profile - or bio - will give potential customers all the information they need, including a prompt to get directions to your business and the ability to contact you directly from within Instagram.

By adding contact information for your business you’re making it simple for a potential customer to get in touch with you, right there in the Instagram app.

A huge benefit of switching to a business account is getting data on how your account is performing, and a wee bit of data on who you followers are and when they’re likely to be using Instagram.

If you’ve already watched my video on 3 things you’re doing wrong with Instagram, you know that posting consistently at the correct time of day really matters. Instagram will show you when your audience is likely to be using the app.

That’s the time of day for your posts to be going out. Now that’s great in principle, but what if the time of day you need to be posting doesn’t match up with when you’re likely to be using an app?

You can book me for some 1-2-1 training on getting more out of your business’s Instagram account. Click here to learn more.

That’s where using some sort of scheduling app will come in handy, and that’s what I’ll discuss in my next video.

How are you using the data from your Instagram business account? Let me know in the comments section and if you’ve found this guide and video useful, be sure to share this guide with your friends and colleagues.