The whole notion of being able to stop the thumb of a potential customer as they scroll through their social network of choice should always be our goal. When we sit down to create new visual to market our business online, we should know how to create something that will stop thumbs. And while the concept is easy to understand, seeing some examples of thumbstopping content is a big help.
In this blog guide, with accompanying video, I’ll share some examples of images that stopped my thumb, and why.
I had the privilege this week of training the lovely people at the history whisky institution Hunter Laing on turning ordinary smart phone photos into thumbstopping content. But before I took them through the process, I showed them the photos that have recently stopped my thumb. There are some of those examples below.
Below are some of the images I take attendees of my Visual Content Workshop through. Each of them actually stopped my thumb on Instagram. What I noticed about several of them is that they’re from companies that sell products. But rather than simple photos of the products against a white background, they’re placed in the context of a lifestyle.
And to me, that’s the key thing. Yes, the image should look fantastic. Well composed. Good lighting. Elegant use of colours. But the image should create a sense of desire in the viewer. A sense of “oh yes, I’d like some of that”..
In the second image the guy has on his back on of Douchebag’s products. But it’s not the focus of the image. Instead, the scene - a solitary person in an orange rowboat - is based around a place. And that place creates a feeling. That is then associated with the product. It’s subtle. But clever.
The last two images popped up on my Instagram as a promoted post. I’d never heard of the company before. But, as with the others, my thumb stopped its incessant scroll. Why? Something about the warmth of the colours. The placement of the iced coffee, with the slightly out of focus cappuccino behind it. Turns out the company sells wireless charging accessories for phones. But, once again, the product wasn’t the sole focus of image. Instead it’s been composed to create a sense of desire. Desire to be in that scene.
What visual content has stopped your thumb recently? It’s important to analyse yourself. Whenever you react in a positive way to images on social networks, pause and focus on what it was about the image that caused you to react. Note this down. Build it into how you create thumbstopping content for your business digital marketing.