Enabling businesses across Europe to use social networks to build bridges to their target markets.
We all want to be Instagram’s algorithm and get as much engagement - and new followers - as possible. I’ve cracked the code. Here’s how to do it.
If you’re putting your product before the lifestyle of your target market, you’re making a fundamental error. In this guide I’ll explain how to put lifestyle first and how it translates into sales.
If you’re running one of the roughly 20,000,000 e-commerce businesses active today, getting sales is your number 1 priority. It has to be. But at times your sales will plateau or even nose dive. And it’s not a nice feeling when this happens. It panics you. So, how can you drive more sales consistently?
In this guide, I’ll outline what your eye should be on and offer some straightforward fixes for areas you might not be doing too well with.
If Scotland is the most beautiful country on the planet, then why the hell aren’t Scottish travel and tourism businesses doing a better job of showing it on social networks?
Networking doesn’t come naturally for all of us. If that’s the case for you, join a chamber of commerce. In this guide, I explain some of the benefits.
I’ve got a busy month or so ahead of me teaching Scottish businesses how to do better with their digital marketing. Here is a list of some events where you can come along and learn!
The “good vibes only” mentality to online community and discussion doesn’t reflect the real world. Ever. I discuss how one brand in particular is “keeping it real” instead.
Will updating your blog get you business? Will having a natural tone of voice on your blog win you new customers? I spoke to Neil McKinlay to find out.
What happens when someone gets Instagram to remove a piece of your content? Do you have any recourse even if the law is on your side?
When I talk about “thumbstopping content” what, exactly, do I mean? In this blog, with bonus video, I go through the visual content that’s caused my thumb to stop. And explain why.