I’m Mark Hunter, and I’ve been a podcaster since March 2005. You can listen to me tell the story of how podcasting changed my life here.
Podcasts have been around since 2004. Back then, podcasting was easy to do, but it required a fair amount of technical know-how on the part of listeners to be able to find and subscribe to their favourite podcast creators.
With podcasting experiencing a renaissance in recent years, it’s time for you and your business to step into this world of compelling, long-form media content.
While we’ve seen a move, due to social media, of people expecting short, bite-sized pieces of content, the success of podcasts such as the Joe Rogan Experience and Mark Maron’s WTF, it’s clear that people are willing and eager to invest time in actually listening to what interesting people have to say.
A podcast is a great companion to your social media expressions. While the latter are probably short and to the point, your podcast will give you the chance to let your message breathe. And as your podcast will require from you “show notes” in the form of blog posts, you’re helping your Search Engine Optimisation by creating text content as a companion to the podcast.
People love to listen to interesting people.
That’s where you come in.
The Benefits of Having a Podcast
Podcasts can, of course, be short. But they work best when they take the form of a radio show-style presentation. So, don’t be afraid to talk for half and hour, an hour or even longer. Podcasts are listened to by people working out at the gym, walking their dogs, commuting to work, or driving hours to business meetings. Podcasts are, by and large, free audio content for people to enjoy wherever they are.
Podcast Production Services in Glasgow
With my background in, and experience with, the production of podcasts, it makes sense for me to provide this service. Here’s what I offer:
show planning: I’ll meet with you to help you come up with a sustainable plan for your podcast. This will include topic ideas, research, where to host the audio files for your podcast, the creation of brand imagery for the podcast and how/where to write the show notes
audio production: my service includes access of up to 4 large diaphragm condenser mics with stands and pop shields. This will allow you to have as many as 4 people on your podcast. I’ll take care of the recording of the audio and the podcast-production editing. I will even help you find suitable royalty-free music to use as an intro and outro
video production: these days it’s common to shoot a video of the podcast being recorded. The video is then used on YouTube, embedded on your blog or website, or posted to your social networks. Short video bites of the podcast are also edited to serve as teasers to entice new listeners to subscribe. I will take care of the video production via a two camera shoot with professional studio lighting, and you’ll receive a full-length branded video and up to 3 short teaser videos
podcast syndication. Podcasts are only podcasts if the audio can be found and subscribed to via RSS. I’ll take care of making sure your listeners can find your show anywhere podcasts are listed, including Apple Podcasts, Spotify and Pocketcasts. You’ll also have an RSS feed for the podcast that listeners can subscribe to in any RSS feed syndication app
locations. Not everyone has a cool office to record their podcast in. I can help you source a suitable location via one of my partners. However, if you do have a cool office, or wish to record your podcast in your home, that’s no problem either
What Should Your Podcast Be About?
Your podcast should be about whatever you’re about. Whatever you’re passionate about. Whatever subject you feel your voice will be an authority. Inviting guests onto your podcast will help, also. Interviewing clients, collaborators or experts in their fields will, again, help your voice carry authority.
Who Benefits from Having a Podcast?
If you’re an industry expert, if you are your brand, then podcasting has huges benefit. It allows you to showcase your ideas, opinions, expertise, thoughts and your personality. You’ll be stepping out from “behind the curtain” and for the duration of the podcast, you’ll be the centre of attention. You can allow your voice to express your boldness and your character.
There’s something intimate about talking directly into someone’s ear. And your podcast gives you that opportunity.
For the listener, this is compelling. It’s interesting. It carries weight. And it starts conversations.
Listen to how Gary Veynerchuk uses his podcast. Be inspired by it. And let that inspiration move you to create your own.
So, you benefit from having a podcast. And your audience - potential and existing customers and clients - benefit also.
How to Produce a Podcast
That’s where I come in. I have around 15 years experience producing podcasts, such as:
the AICR podcast
the PS3 Show
the Toolstop Podcast
the Toolstop Radio Show
The last podcast on this list started in June of 2019, and you can listen to how that came about on The Pilot. Going back into the medium of podcasting was, for me, a wonderful experience. And it has inspired me to start up a podcast production service, based in Glasgow.
How Much Does it Cost to Produce a Podcast
Podcast production is fairly specialised skill. Costs will depend on whether you require video as well as audio, or whether you need me to source a location for you. Or whether you need me to take care of the online hosting of the audio files and creation of the RSS feed. From a podcast production consultation, to a full-blown audio and video production with branding, music and syndication, I’m here to help you. So, get in touch using the form below. We’ll start a discussion, plan a meeting and take it from there.
But the important thing to remember is, if you’ve ever listened to a podcast and thought, “oh, I’d love to do one of these”, the reality is you can. And I’m here to help you make that a reality. Get in touch, I’m looking forward to working with you!