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In this episode of the Social Experiment Podcast we discuss networking. Love it? Loath it? Nervous of it? We cover what networking is and how you should approach it.
I’ve launched a new podcast. I’ve gone back to my roots. This is how I got started in digital content. In this post, I share the process that led to me making something new from something old.
If you’re still relying on Facebook for a big chunk of your digital marketing, you’re probably killing your business. Here’s why and what you should do about it.
Jack Dorsey day reads more like a character from a Dickens novel. Is his diet and lifestyle sustainable, achievable, believable? I share my thoughts here.
When you blog your passion, sharing knowledge is essential. But should you give away your knowledge for free on your blog? I spoke to Andy Gill about why he does just that.
Is starting a Facebook Group for your business a good idea? I’ll explain the two scenarios to take into account.
If you’re struggling to figure out how to show that your business has rapport with your target market, I reveal one easy step to make that possible.
If you’re ticking all of the digital marketing boxes but aren’t seeing new leads and sales come from it, you’re probably missing one key component. I’ll explain what is it and why it matters.
In my latest article in the Blog Your Passion series, we look at how blogging about your niche expertise will help you land new customers. And how having an authentic voice for your business is key.
If Scotland is the most beautiful country on the planet, then why the hell aren’t Scottish travel and tourism businesses doing a better job of showing it on social networks?