Enabling businesses across Europe to use social networks to build bridges to their target markets.
When you blog your passion, sharing knowledge is essential. But should you give away your knowledge for free on your blog? I spoke to Andy Gill about why he does just that.
Is starting a Facebook Group for your business a good idea? I’ll explain the two scenarios to take into account.
If you’re struggling to figure out how to show that your business has rapport with your target market, I reveal one easy step to make that possible.
If you’re ticking all of the digital marketing boxes but aren’t seeing new leads and sales come from it, you’re probably missing one key component. I’ll explain what is it and why it matters.
In my latest article in the Blog Your Passion series, we look at how blogging about your niche expertise will help you land new customers. And how having an authentic voice for your business is key.
If Scotland is the most beautiful country on the planet, then why the hell aren’t Scottish travel and tourism businesses doing a better job of showing it on social networks?
Which part of the internet do you actually have some level of control over? Is it your business’s Facebook Page or your website? Which of the two deserves more of your time, efforts and energy?
Blogging about your passions is the number 1 way to stay motivated to keep creating new content. I spoke to Pauline Muir about her blogging tips.
We all want to be Instagram’s algorithm and get as much engagement - and new followers - as possible. I’ve cracked the code. Here’s how to do it.
If you’re putting your product before the lifestyle of your target market, you’re making a fundamental error. In this guide I’ll explain how to put lifestyle first and how it translates into sales.