7 Tips to Squeeze Social Media Marketing Juice Out of Your Podcast

Podcasts are a great way to connect with your audience and share valuable information, but they're not the only way to reach your followers or build and grow a captive, engaged, loyal audience.

Social media is a powerful tool for amplifying your podcast and reaching new listeners, and creating graphics from your podcast can help you do just that.

But when it comes to social media content to promote your podcast and keep your audience engaged with you, what sort of content should create?

photo illustrating social media engagement for a podcast on a phone

In this blog post, we'll explore some tips for creating social media graphics from your podcast and where to share them.

  1. Use quotes from your podcast: Quotes are a great way to grab attention on social media and can be a powerful tool for promoting your podcast. Use quotes from your podcast in your graphics and share them on social media platforms like Twitter, Instagram and Facebook.

  2. Create a teaser: A teaser is a short clip from your podcast that gives your audience a taste of what's to come. Use a teaser in your graphics and post it on social media platforms like Instagram and TikTok to entice your followers to listen to your podcast.

  3. Share behind the scenes: Share behind-the-scenes content from your podcast on social media platforms like Instagram and Twitter. This can include photos of your recording setup, behind-the-scenes footage, or even bloopers.

  4. Use infographics: Infographics are a great way to present information in a visual format and can be used to promote your podcast. Use infographics to share statistics, charts, or other information from your podcast on social media platforms like Instagram and Pinterest.

  5. Share on relevant Facebook Groups: Share your podcast on relevant Facebook groups to reach new listeners who may be interested in your topic.

  6. Share on Podcast listening platforms: Share your social media graphics on podcast listening platforms like Spotify, Apple Podcasts, and Google Podcasts to reach new listeners who are already looking for new content to listen to.

  7. Repurpose your content: Repurpose your podcast content into social media graphics and post them on Instagram, Twitter, Facebook, and other platforms. This can include creating a quote graphic, a teaser, or an infographic.

In conclusion, creating social media graphics for your podcast is a great way to reach new listeners and promote your podcast. By using quotes, teasers, behind-the-scenes content, infographics, and sharing on relevant platforms, you can increase the visibility of your podcast and grow your audience. Additionally, Podcast Studio Glasgow can help you to design and promote your podcast on social media platforms.

Get in touch to discuss our full podcast production packages.

Mark Hunter

Mark is the founder of Postable Limited and the co-founder of the Podcast Studio Glasgow. He became a pioneer of podcasting in 2005 and has worked extensively as a podcast producer, digital marketing consultant and content creator.

https://podcaststudioglasgow.com
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