If you’re not familiar with microphones, mixers, video cameras, lighting, etc, it can be easy to be overawed at the equipment a podcast studio has to offer. You may be swayed by how they describe this equipment, and it can be easy to assume that what’s on offer is “high-end” or the best-in-class. They are, after all, the experts. You might be a novice.

For many, podcasts represent a palette cleanser from the incessant drip of short-form, often asinine content found on Vine, originally, and now latterly on TikTok, YouTube Shorts, and Instagram reels.

In simple, non-snobby terms, if you skimp on the production of your podcast - either from a video, or more importantly, audio point of view - the end product will reflect this. Sorry/not sorry.

While it’s exciting to have your first podcast episode recorded and edited, there are a few hoops you need to jump through before launching it to a worldwide audience.

First, you need to choose a podcast hosting platform and then you need to “syndicate” it to the podcast directories.

One such directory is Google Podcasts.

You’ve recorded your first podcast episode. You’ve chosen a podcast hosting platform and uploaded your audio file, written the episode title and description, and you’ve made the album art. You’re ready for the world to listen in and start building a loyal fanbase.

But why isn’t your podcast showing up on Apple Podcasts?

I was listening to episode 2 of the fantastic Pop Culture Patter Podcast where the host, Callum, with true clarity and honesty spoke about the journey that led him to start his podcast.

His story got me thinking back through the mists of time to the year of our Lord, 2005, when I fired up Audacity on my desktop PC, complete with boxy CRT monitor, and rambled into a cheap PC World mic about…well, to be honest, I’ve no recollection.

Due to the fact that it’s owned by Spotify - a company that’s looking to make a huge splash in the podcast publishing universe - your Anchor-hosted podcast will be available to listen to as soon as you click “Publish”. But is Anchor the right podcasting platform for you?

The biggest challenge is building an audience for your podcast. And one of the main ways to do this is to promote, promote, promote. Social networks are the best place to start, but to use them effectively you need great social media content to share.

Podcasting is a powerful way for brands to connect with their audience and build a loyal following. By creating a podcast, brands can showcase their expertise, share their stories, and build a deeper connection with their audience.

Creating a video-on-demand training course can be a great way to share your knowledge and expertise with a wider audience. But, once you've created your course, you may be wondering how to monetize it.

Fortunately, there are a number of ways to turn your training course into a profitable venture. So, here are the Podcast Studio Glasgow’s tips on making money with video-on-demand training.